What’s good for CNN isn’t good for CTV
You've been caught!
Life is short. Have an affair. Well television executives at CTV don’t believe so. But Toronto-based dating service Ashley Madison does. The result, CTV decides to pull Ashley Madison ads from their broadcast of the Super Bowl on Sunday and the president of Ashley Madison is screaming foul.
“We’re just really livid that it’s not being seen in the country where the business was born and where it’s focused,” says Noel Biderman, president of Ashley Madison.
In case you haven’t figured it out, Ashley Madison is an online dating service that encourages extra-marital affairs. Their commercials are lustful and really clever. You don’t realize you’re watching a commercial “openly” promoting adultery until you see their tag line or you hear the voice over (announcer) in the commercial.
Despite the moral issues surrounding such a service – maybe there is a reason for Biderman’s dismay considering the 30 second ad obtained the green light from the Telecaster Committee of Canada to run after 9 p.m. But CTV will not run it because of the moral implications of promoting adultery.
“An advertisement for a website promoting adultery does not meet the standards for the quality brands associated with this premier television property and major social event,” Scott Henderson, a spokesman for the network.
Oddly the Ashley Madison ads will run in the United States on prominent television stations such as CNN, FOX News and MSNBC. So what’s the problem here?
Why is it okay for the ad to be shown on a U.S. television station but not in Canada? Whether or not you agree with the services Ashley Madison provides – it is a service. Whether you like or not – people will still find ways to cheat and that is without the help of Ashley Madison. If CTV is trying to weigh in on the moral debate around adultery – blocking this ad appears like a band aid approach. Nevertheless, you have to respect CTV for standing firm against their decision to not broadcast this ad. What are you thoughts?
Feelings of lust are replaced with feelings of regret.
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